There's no denying that the original purpose of the likes/crown has faded.
It is intended to be used as a way of recognizing helpful people that give helpful answers. But it has long been used as a popularity contest.
Every 90d reset, you always see the same people speedrunning likes. Either it's just them giving each other likes, or going as far as using alt accounts to give themselves likes. They could as easily be talking about aliens and the purpose of life, while ignoring questions and the same people would still get likes. Just because they are always active in that chat.

Giving Ambassadors a little more recognision in chats is a great idea and something we've been trying to push for a long time now. But I have the feeling that either there is no Ambassador program in Korea at all, or it is utilized in a whole different way, so the devs will never see the benefits of it. Prayge

Is this a regional thing?  I don't have a problem with that on NA Florin chat.  Maybe reporting chat might be a better route.  We were just given that tool, maybe it'll work maybe it wont, but I suggest trying that first.

The report chat function is abused more than anything. I've personally used it on things people say that I don't agree with or just don't like them. Not a lot of people were aware on how strict the operational policy is until this function was brought ingame. You can be chat banned just for cursing and if you don't believe me check the operational policy.

Ya that was me exp long ago before I just remove group chat from my tabs. Theres titles too I think so of course it'll be abused. Gets reset right off the bat people are trading likes to get that 1st lil icon. People asking for likes and saying I'll like you back. Then once someone gets icons then ppl start likeing them more often cuz they got an icon they must be knowledgeble and helpful not scammers trading likes or alt accounting in to like their own stuff. That was years ago doubt it's changed. Other forums are the same like GW2 some people got 20 accounts would log in and spam confused emotes on posts and like their own. It's pretty embarrassing that people do that but not much you can do.

So you admit to abusing the system, then saying that it works, and your argument against using the report chat function to resolve the issue is what?

The people being toxic should be removed from the chat regardless of the reason they are toxic, if they are toxic about "likes" they will just be toxic about something else.  Why punish everyone when you can punish the people that are comitting the crime instead?

Your opinion is reasonable 

this quote up there ^ is a good example of how toxic people can become for likes