1, As visible in the red rectangle, the server name don't fit in there so you don't see what server is which.

Increase the size of the server column.

2, Some rows are longer than the others as pointed by the arrow.

Remove the pointless spacing from there and make every row equal size.

3, It dispalys character name instead of family name in the blue rectangle.

It should display family name, noone uses character name.

4, There is a pointless and annoing dialoge when you click to the name of the advertiser to messeage him.

Remove it, it have no point, jsut an annoiance.

5, Currently if you use this window to pm the advertiser, it always trys to use the character name to pm him, even if you have the chat set to use family name, which makes it not work. 3 would fix this aswell.