@Irlzyuruk,
You're right. Most people in group chat get likes from asking their friends / guildmates or go back and forth every day with someone in group chat to get likes rather than earning them. I don't like the current "crown system" since it implies that people who have 15 likes or more are worthy of looking up to but many if not most chat about politics, religion, real life things, drama, swears like a sailor and gaslights certain topics.
Something should change. i know group chat people like their little crowns to stand above the rest but they are generally talking over people who have legitimate questions with their profane and irrelevant to the game "discussions".