First, I am a returning player, and I love so many changes this game has made. I can see myself here a long time.
One thing I would love to see is more costume/appearance drops. I would love if farming certain areas gave you items of theme for cosmetic slot that you may see on npcs in the area. I have spent a good chunk on pearls in costumes, so paying isn't entirely what I am arguing. I am just one that also like to farm cosmetic, and to me it adds more in the game to say you were able to grind a piece over swipe for it. Maybe the same for certain horse armors, pets, etc.
I would even be fine if these items could only be looted with a value pack on.
Another thing I would love is if you find/use a dye, it stays permanent.